Lead Generation and Internet Marketing in the Czech Republic
Internet in the Czech Republic
Lead generation employs content driven consumer attraction techniques to engage potential clients and qualify them. Their details are then forwarded as a sales lead to suppliers or agencies. Internet marketing in the Czech Republic has incredible potential as ADSL users increase in numbers every year and Czech consumers are heavy internet users with a high participation in social networking sites. With an advanced online industry and the recent commissioning of comScore to measure internet audience figures in the Czech Republic, the country offers the serious internet marketer all of the marketing tools to launch a successful lead generation campaign.
The Economy and Internet
The Czech Republic economy is considered as well developed and high income with a GDP per capita of $25,600 and an annual GDP growth rate of 2.2%. Its exports include motor vehicles (Skoda), iron, steel and machinery, as well as consumer goods. The Czech Republic’s major imports are machinery and transport equipment. There are approximately 6.6 million internet users in the Czech Republic and they enjoy some of the fastest internet speeds in the world exceeding the UK and US speeds by far. The major telecommunications company in the Czech Republic, Cesky Telecom, was privatized in 2005 which has encouraged healthy competition in the broadband market and kept speeds high. This is good news for internet marketers wanting to utilize various media channels and video marketing methods. Fixed lines have become less popular due to the high uptake of mobile phones at higher rates than the western European average but the increase in the availability of ADSL lines and combination packages have kept consumers using home internet.
Seznum.cz the Czech Search Engine
The top site in the Czech Republic is Seznum.cz, an internet portal and the most popular search engine in the Czech Republic. Interestingly, the top audience interests are reported to be vehicle parts and accessories followed by sports memorabilia which suggests a ready market for lead generation in these areas. Other popular searches are for mapy.cz which is a European route planning website and coupled with a high audience interest in central and Eastern Europe, suggests that satellite navigation systems are very popular. In addition, it was recently announced that the EU’s Galileo Satellite Navigation System headquarters will be hosted in Brussels.
Importance of Social Bookmarking
Facebook.com is the second most visited website in the Czech Republic second only to Seznum.cz. There are around 3.4 million Facebook users and 4.6 million unique visitors to Facebook from the Czech Republic. More than half of the Czech internet population use Facebook and the average CPC on Facebook in the Czech Republic is $0.62. The most favoured brand on Facebook is the Czech and Slovakian drink, Kofola followed by HP, according to reports. The largest age group on Facebook are the 25 to 34 (29%) year olds followed by the 18 to 24 (28%) year olds but the numbers are close. Females outnumber males on Facebook in the Czech Republic by 8%. The under 18 age group represents 17% of Facebook users and the over 35 age group represents 25% of Facebook users. Brand awareness of Hewlett Packard and Nike seems to be high amongst Czech Facebook users which suggests that the printer/scanner/pc and sportswear online retail markets are worthy of lead generation activity in the Czech Republic. HP also produce software, mobile phones and various types of electronic devices and these markets require more investigation to ascertain whether worthy markets in the Czech Republic exist.
Czech Mobile Internet
Most of the major mobile service providers in the Czech Republic are owned by western European countries and mobile phone penetration has reached saturation point in terms of voice data, a report shows. The major mobile service providers are now competing for mobile internet market share as well as mobile content and other phone applications. The increasing number of iphones that are sold each year in the Czech Republic is a promising message to iphone app developers and iphones are available on all of the major networks, namely; Vodafone, O2 and T-Mobile. Smart internet marketers can use a combination of lead generation techniques and social media iphone apps to promote their brand or service in the Czech Republic.