Lead Generation and Internet Marketing in Denmark

Internet trends in Denmark

Denmark is a Scandinavian country in Northern Europe which covers an area of 26,718 square miles with a population of 5.5 million. Denmark has a population of 5,564,219 of which 85.3% are online or 4,750,500. This is an increase of 163.6% over the 10 year period from the year 2000 to 2010. Google has the largest market share in Denmark at 96.74%. This is followed by Bing with only a 2.54% share, followed by Ask Jeeves and Alta Vista with 0.09% and 0.05% respectively. The internet advertising market size in Denmark is $677 million which is amongst the biggest in the world, offering a huge internet marketing and lead generation potential. There were over 2 million broadband subscriptions in Denmark by June 2010 which represents 37% of the population and 43.4% of those online. For natural search rankings in Denmark, internet marketers and lead generation campaigns would be better targeting Google and the less popular search engines would follow suit or if not, would not represent a big issue as their market share is so small.

Social Bookmarking in Denmark

Second to Google, Facebook is the most visited website in Denmark which suggests a large interest in such social networking. The number of Facebook users in Denmark is 2.6 million which represents 48% of Denmark’s total population and the average CPC on Facebook in Denmark is $1.27 and is slightly higher than in the UK which is $1.14. Twitter is used by 5.8% of the internet population or 270,000 users. It may not seem much but any internet marketing campaign could still utilize Twitter to support lead generation efforts on Facebook and Google. The fact that Facebook and Twitter have very different usage rates may just reflect their usability. Twitter tends to be used for live feed announcements and can heavily support Facebook activity and an internet presence in Denmark so should not be overlooked. LinkedIn should also not be overlooked as it has 2 million visits a month from Denmark and 510,000 users (11.1% of the internet population). LinkedIn is a business oriented social network and any serious internet marketer would need to have a listing. Often, people search LinkedIn to see if who they are considering on doing business with has a profile there. Loosely speaking, many people use it as a kind of business reference and having a LinkedIn profile can only assist, however little, in suggesting the legitimacy of an internet market campaign.

Mobile Internet and Opportunities

Denmark has more mobile phone or sim card registrations than people. There are 7.6 million mobile phone users in Denmark represented by the number of sim card registrations. This number suggests that most people either have more than one registered phone or use the sim card to access the internet via a USB modem and Denmark had already achieve 97% 3g coverage by 2009. By the third quarter of 2010 51% of all phones and 71% of sales were from Smartphones, designed for heavy mobile internet usage. More than half of the money spent on Smartphones was on the iphone and 36% of all mobile phone sales were on the iphone. These figures suggest the widespread availability of internet access using high speed connections capable of streaming video whether at home, work or on the move. Optimizing websites for iphone browsers, such as Safari, would give any lead generation campaign an added advantage over conventional sites harder to navigate from Smartphones and iphones in particular. In addition, the iphone application industry is increasing in demand in Denmark and companies able to develop iphone apps for their own promotional purposes or to generate sales should do well if they perform the necessary due diligence.

Internet Security

Denmark ranks as one the most secure countries in terms of the number of bot-infected PCs per 100 broadband subscribers. Only 0.7 bot-infected PCs per 100 subscribers were recorded, which is much lower than the US at 1.5 and the UK at 2 bot-infected PCs per 100 subscribers. Denmark takes online security seriously and every step should be taken by internet marketers to reassure Danish consumers of their commitment to data security. This information also suggests a ready market for those considering on lead generation in the area of online security in Denmark.

Internet Marketing Ready Economy

Denmark is often reported to be one of the best places to live in the western world with the most equally distributed wealth. Denmark donates 0.8 of its wealth to foreign aid and has a GDP per capita of $36,764 in terms of purchasing power and Denmark ranks 9th in the world for average full time salaries. The unemployment rate in Denmark is one of the lowest in Europe at just 4% compared to the UK and US at 7.7% and 9% respectively. Often referred to as Europe’s most active users of online services, Danish users have grown in their consumption of a variety of audiovisual media. As one of the leading users of ecommerce in Europe and a population with an increasing disposable income, Denmark represents a wealth of opportunities for lead generation and internet marketing in every segment of the online market.