Lead Generation and Internet Marketing in Hungary

Internet in Hungary

Hungary is a landlocked country in central Europe with an estimated population of almost 10 million people. There are 6.2 million internet users in Hungary which represents 62% of the total population and 29% of the internet population have broadband connections with speeds equal to or better than broadband speeds in the UK. Search engine market share in Hungary is dominated by Google which has a 97.41% market share. Yahoo has a 1.3% search engine market share followed by MSN and JYXO which have 0.98% and 0.18% market share respectively. Average CPC in Hungary is relatively low at $0.39 which presents internet marketers an affordable entry into PPC marketing for the purposes of lead generation.

Internet Advertising Market Size

The internet advertising market size in Hungary is reported as $153 million and lead generation campaigns run effectively could attract a share of this advertising expenditure. Lead generation is an effective way of gaining qualified leads that can be sold to most segments of the business community and reports suggest that more than 70% of Hungarian internet users perform online research prior to buying offline. This can be good for lead generation companies because leads are often followed up by telephone for further qualification and any future sales can be completed offline. Internet marketing is only the device used by lead generation to gain the initial contact and the following actions will determine whether a sale is won, or not.

Social Bookmarking, Mobile Internet and Twitter

The most popular social bookmarking site in Hungary is undoubtedly Facebook with 3.2 million registered users and 4.6 million unique visitors every month. Around 67% of users are between the ages of 18 and 44 helping to generate 3.3 billion page views per month and one of the most popular categories of interest is mobile phone apps & add-ons. This would suggest that Facebook users are increasingly accessing their Facebook accounts from mobile phones, particularly as there are more mobile subscriptions than there are people. This may further indicate a second mobile device being purchased particularly for its internet capabilities. Lead generation could be implemented by creating bespoke mobile apps offering free games and a chance to gain more visitors to mobile browser enabled websites. Twitter is far less visited than Facebook but still receives 4.6 million page views per month and Celebrities & Entertainment News is the most popular interest category.

Comparison Websites for lead Generation

Obligatory car insurance in hungry, according to a recent report, has led online consumers to search the internet for the best car insurance prices and 75% of these online consumers continue to purchase their insurance online. This firmly suggests the possibility for internet marketers to profit from lead generation for the car insurance industry. Comparison websites are popular in Hungary but not as popular as brand or manufacturer websites. An informational or comparison website could be used to generate leads for sale to brand websites or brand dealers in specific niches. Also, brand websites tend not to advertise prices which indicate that they are used primarily for research purposes, after which the consumer continues to purchase on or offline.

Hungarian Broadband Market

The Hungarian broadband market has been increasing rapidly over the last few years as service providers try to recoup the profits lost by people moving away from fixed-line voice services in preference of mobile phones. Internet speeds are among the top 30 countries in terms of download speed. Services offering voice, TV and internet are becoming more popular in Hungary and package prices have been reducing for several years since the national telecoms regulator, the NHH, capped broadband operator prices in 2006 to help create healthy competition. The internet in Hungary offers online marketers ample opportunity to use a variety of channels to generate leads, achieve sales and increase brand awareness. The Interactive Advertising Bureau of Hungary can provide the latest news and information regarding internet advertising in Hungary.