Lead Generation and Internet Marketing in the US
The Internet and America
The United States has an estimated population of 308.7 million people. The USA is a federal constitutional republic consisting of 50 states and a federal district. The US state of Hawaii is an archipelago in the mid-pacific and there are also several US territories around the Caribbean and the Pacific. The internet began its life in the US in the early 1960s thanks to MIT (Massachusetts Institute of technology) in Boston where the idea was conceived to provide a communications network that could survive a nuclear attack on one site by using routers to redirect the traffic through an alternative route. The US now has almost 240 million internet users and is second in the world in terms of internet users (second only to China). Search engine market share in the US is led by Google with an 80.64% market share, followed by Yahoo with 9.21% of the market. Bing, AOL and Ask Jeeves come last with 8.43%, 0.8% and 0.7% respectively. The top two search terms in the United States are “facebook” and “youtube”. Internet marketing and lead generation is big business in the US which has an internet advertising market size of $US26 billion. Internet marketers need only tap into the existing landscape by providing original content and a unique angle to achieve a successful lead generation campaign.
Facebook and YouTube
The top two social networking sites in the US are Facebook, YouTube. There are 155 million Facebook members in the US and 190 million unique visitors every month who generate 290 billion page views. Facebook users in the US consist of 57% females and 43% males. The majority of US Facebook users are the 35 to 54 year olds and the over 55s represent 10% of users compared with the 18 to 24 year olds who represent 8%. The increasing number of over 55s on Facebook and the internet is occurring in the US and the UK and offers internet marketers with a new and increasing internet user with different habits and trends from the rest of internet users. For example, over 55 dating websites are increasing in popularity and using age related specificity in this way can create new online markets. Amongst the most popular categories of interest among US Facebook users are; Reggaeton, Reggae & Caribbean Music, Mobile Apps & Add-ons, Social Network Apps & Add-ons, Romance, Punk (Music) and Urban & Hip-Hop. YouTube has 160 million unique visitors every month who generate 27 billion page views. There 55% females and 45% males on YouTube in the US with the majority earning above $US25, 000 and below $US75,000 a year. The largest majority age range is the 45 to 54 year olds representing 28% of YouTube viewers. Similar to Facebook there are more people over the age of 55 on YouTube than there are 18 to 24 year olds at 9% and 8% respectively.
MySpace and Twitter
Daily unique visitors to MySpace have been decreasing from February 2010 and have fallen from 14 million visitors per day to under 1 million. Females represent more than double the amount of men and one wonders if it is not the men that have run off to Facebook and YouTube leaving the women behind. Females represent 68% of MySpace users as compared with 32% for males. Twitter has a very similar male to female ration as well with 62% of users being female compared to 38% male. Twitter has not been increasing in daily users from February 2010 to April 2011 and there is actually a slight decline in daily visits. However, there are still 1.7 billion page views a month and the main interest groups tend to be focused on web development and search engine optimization, a typical trend for twitter the world over.
Social Media Insights
Social media has now become the most important online activity for many Americans in the US and as such internet marketers need to pay attention to the trends and changes as they happen. To take one’s eye of the state of play with regards to online social media can cost dearly. Take twitter as an example. It appears that Facebook has managed to create a type of micro-blogging platform with their mobile and PC apps and this may have reduced the need for twitter. Only die hard twitter users from specific interest groups may need to stay on twitter for relevant updates. If this is the case, then it could be a useful lesson for internet marketers to learn in the appreciation of mobile app development as an audience can be lost to more inventive entrepreneurs like Mark Zuckerberg. Look at MySpace. It has been suggested that Facebook filled a gap that MySpace left wide open as it began to lose its reputation at the hands of persistent spamming and friend requests from strange people. This may have led people to distrust the service and look for an alternative that was safer to use and less invasive. For more insights into the internet in the US visit the Interactive Advertising Bureau.
Internet Usage in USA
Internet Population: 239,893,600
GDP Per Capita: $47,123
Internet Market Potential (GDP*Users/million): $11,304,506 million
Average CPC in Lead Gen.: $4.32
Internet Advertising Market Size: $26,000 million
Search Engine Market Share in USA
Search Engine Market Share: Google 80.64%, Yahoo 9.21%, Bing 8.43%, AOL 0.8%, Ask Jeeves 07%
Mobile Users in USA
Mobile Users: 286 million
Social Media in USA
Facebook Users: 154,957,740
Facebook Penetration: 49.95%
Average CPC on Facebook: $1.16
Worldwide share of Twitter Users: 56.59%
10 Most Popular Sites in USA