As inbound marketing becomes increasingly important to drive sales, our CRM team have the opportunity to have a big effect on the business and see a direct impact on sales. This department is dynamic and growing quickly offering great opportunities for anyone looking for a new challenge.

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In CRM we maximise the lifetime value of our users by sending highly relevant, persuasive email messages to our list of subscribers. We manage every stage of MVF’s email marketing activity; from creative concept development to post-campaign analysis. Our role is to market our brands to existing customers and keep them engaged with our brands between purchases, and drive opportunities for additional sales.

Our team is one of the fastest-growing in the business, offering great opportunities for progression. Our team combines UX, testing and data analysis in order to understand customer behaviour and deliver campaigns that drive conversions.

We work together to deliver world-class content straight into our users’ inbox, and our division plays a vital part in retaining customers and building loyalty for our brands.

We continuously optimise our campaigns to cut through the noise and enhance our audience’s experience with our brands. We manage around 700 campaigns and run over 100 tests a month.

We send over 60 million emails a month in over 65 markets in 25 different languages.

New roles are being added to our department every week - find out if CRM has the role you are looking for.

Latest Department News

CRM Team Win Award for Brilliance in Cutting Edge Thinking
MVF’s CRM team have landed a top accolade at the Marketing and PR Brilliance Awards, taking home the prize for Brilliance in Cutting Edge Thinking.
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Six Lessons From Email Fails
Losing is always bad. Right? Wrong. In CRM losing is an invariable by-product of staying ahead of the curve, after all you can’t always know exactly what your subscribers think. The key to success is learning how to become resilient, fail fast and learn even faster.
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How to Rule at CRM
MVF has developed a world-class CRM strategy, and it's played a hugely significant part in our ability to deliver customers at scale for a wide variety of businesses. Commitments to growing the team, looking after its development and continual performance improvement mean we’ll always be delivering high quality customers and big margins. Here are nine we stay ahead of the game.
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MVF Brand Shortlisted for Performance Marketing Award
Our B2B brand has been nominated for excellence in marketing at the Performance Marketing Awards.
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