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Client story: Pitney Bowes

MVF’s Customer Generation Platform helps Pitney Bowes win new business globally in key product lines of focus, and has become an indispensable partner for the company’s continued diversification and growth.

With more than 29,000 employees in 100 countries, Pitney Bowes is the world’s foremost provider of mailing solutions, with products and services across areas such as postage, customer information management and office supplies.

The challenge
With a products and services portfolio of interest to businesses of all sizes around the world, Pitney Bowes must meet sizeable sales targets across its core product lines. First enlisted in 2011, MVF was tasked with generating a high volume of quality leads capable of allowing sales teams to meet their targets.

MVF Customer Generation Platform
Following an initial trial order, MVF was given the go-ahead to roll out activity in 2012. With a high volume of leads fed directly into Pitney Bowes’ CRM system, swift sales conversion was possible. Concept proven, the relationship began to scale.

Early success in Europe quickly led to MVF taking control of Pitney Bowes’ customer generation work further afield. By the end of the first full year’s operations in the US, MVF had increased Pitney Bowes’ lead volumes globally by 130%. MVF also created a new market trial programme for Pitney Bowes, helping the company assess the viability of further expansion.

“MVF is an indispensable source of new customers for Pitney Bowes in multiple countries. Exceptionally skilled at digital marketing, in my experience they are the best at what they do. What really sets MVF apart is their ability to consistently deliver large numbers of high quality leads both locally and internationally.”

What’s next?
MVF supports Pitney Bowes’ international customer acquisition as it adds new products and services to its offering. The partnership has been running successfully for over five years, and is set to continue into the future.

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