Client story: Toast

"One of the things that’s made us happiest about working with MVF is the great communication and partnership"

Smarter Customer Generation

Toast empowers restaurants of all sizes to build great teams, increase revenue, improve operations, and delight guests. They pair deep understanding of the restaurant industry with powerful cloud based software and restaurant-grade hardware to deliver an intuitive, all-in-one platform, across point of sale, guest marketing, digital ordering & delivery, and payroll & HR.

In early 2019, Toast was focused on growing the review sites part of its business. In order for this to happen the company recognized it needed to significantly boost lead volumes coming into the organization.

MVF platform
After looking at the options available, the decision was made to partner with MVF, who were charged with ensuring a sufficient volume of qualified leads were being sent directly to the sales team. And it didn’t take long for Toast to see the benefit of their decision. Initial results were very positive, with MVF managing to provide 22% of the company's lead volume in month one.

Following the initial success of the trial, Toast quickly took the decision to scale up the partnership with MVF. Lead volumes have grown by over 200% since the start of the relationship. And iterative improvements, facilitated by a close working arrangement and dedicated account management, means performance continues to impress.

“One of the things that’s made us happiest about working with MVF is the great communication and partnership that’s helped us grow along the way. We’re always able to get in contact with someone right away, whether it’s an urgent issue, troubleshooting, or just general questions. Everyone we’ve worked with is eager to partner with us to help each others be as productive as we can.”

What’s next?
Bi-weekly calls mean the two companies are able to keep each other abreast of future projects and emerging opportunities when they arise. And plans are in place to continue expanding the operation, with a new partnership set to launch in 2020 focused on helping Toast build out and grow its affiliates program.