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Client story: Toluna

MVF’s Customer Generation Platform supplies Toluna’s international panels on a grand scale, providing a continuous flow of fresh and responsive members in over 50 markets.

Smarter Customer Generation

Toluna is a leading digital insights company, delivering consumer insights from over 10 million members to clients worldwide, helping them make better business decisions via its online social voting platform.

The challenge
Toluna relies on its ability to provide representative research for its clients at speed. Building high-quality, sizeable panels of respondents willing to contribute regularly is vital for the company to continue providing the real-time insight on which its customers depend.

MVF Customer Generation Platform
Toluna uses MVF’s Customer Generation Platform to recruit new community members in line with the demands of its sales cycle. Generating over 600,000 new members each month, MVF’s panel recruitment service provides scalability and campaign optimisation unmatched elsewhere.

The success of this partnership has led Toluna to increase its activity with MVF considerably. What started as a UK-only recruitment agreement has expanded to encompass millions of annual recruits in over 50 international territories over the last 6 years.

“MVF’s international presence has been the key success factor of our partnership, supporting Toluna in over 50 markets and in turn enabling us to extend our global presence by launching new countries and providing ad-hoc services for our clients at short notice.

“MVF is reliable and trustworthy. Implementation is both efficient and easy. Consequently, they have become one of Toluna’s keystone international partners in our four core business sectors.”

What’s next?
Both companies enjoy the shared benefits of this successful partnership. Using MVF, Toluna can continue to offer its clients the highly responsive project completions they require.

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