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Inside MVF’s Management Development Academy

MVF is one of the UK’s fastest growing customer generation companies, and as such we are constantly creating new opportunities for our employees.

We’ve got a really great business that is growing very quickly, and we need future leaders to keep it moving forward. This need to keep our high performance growth engine running at maximum capacity was where the Management Development Academy was born.

Developing the programme wasn’t easy, so here is a bit about how we created our world class management development programme.

Create Relevant & Tailored Content

Ultimately, we assessed which skills and frameworks our managers needed specific to our business, then built out our content from there.

Our six month development programme starts with the individual, and self-assessment, because in order to be a really great manager you have to know yourself.

From there, some of the things we cover are how to hire great people and how to set them up for success. We talk through managing underperformers, but also helping superstars to thrive, which can often be challenging. We also help people learn to frame feedback effectively.

Build a Collaborative Environment

We have cohorts of around 16 people going through the program together, from different roles and teams across the business. It’s really important that we have people collaborating with each other from different teams so that they benefit from different perspectives and different ways thinking.

The programme has brought together employees from fields like digital marketing, technology, sales, recruitment, publishing and design, giving them the chance to collaborate and strengthen relationships with their peers.

Give Graduates Formal Recognition

When I was creating this program, one of the things that I was really keen to do was to make sure that anyone participating in the program would have a management qualification that was formally recognised outside of MVF.

The Institute of Leadership & Management was the one that really spoke most to me, as the UK’s leading industry body in the sector. Achieving accreditation wasn’t easy! All of the modules had to be set up in a certain way, so for all of our models there are decks, training notes and handouts galore.

Invest in Quality Facilitators

Having internal facilitators is really important to our programme's success, because it means consistent, tailored, scalable delivery.

Our facilitators work in our business, so they understand our cohorts’ challenges so much better. As a result when someone asks a question or are looking to get more experience, we can give them the benefit of MVF’s experience and we can bespoke the answers accordingly, as opposed to the answers being very generic which isn’t always particularly helpful.

All of our facilitators have been through what I call ninja facilitation training to bring their skills up to a best practice, world class standard.

Ultimately, launching and running this programme was hugely challenging and a lot of hard work, but I would do it all again in a heartbeat!

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