At the end of November, MVF won ‘Best Employee Communications Campaign’ at the Drum B2B Awards, recognising the efforts of the ‘performance engagement committee’ assembled by Head of Internal Comms, Anna Silver to drive commercial performance and team engagement during the start of 2021.
The submission details how a group of MVFers created a ‘Supercharge January Bingo’ campaign that brought both focus and fun to the business and enabled MVF to hit its targets after a challenging backdrop of a cancelled Christmas, continuous looming pandemic and remote working.
Working with heads of departments, the performance engagement team issued every player in the business with a tailored card which mixed commercial activities relevant to their role such as ‘launch three new ad formats’ or ‘create five new creative assets’ with wellbeing activities like ‘complete one hour of outside exercise’ or ‘listen to one wellbeing podcast from our resource library’.
To boost engagement even further, every Friday at 4pm a selection of our most outgoing MVFers hosted an individually themed prize giving ceremony via google hangouts where each MVFer that had crossed off a line that week was awarded a prize at random. Hosts of the livestreams put their dignity on the line in the name of engagement with one MD eating a raw scotch bonnet chilli on air, another MVFer playing ‘egg of fortune’ and smashing raw eggs on his head and another seeing how many marshmallows they could fit in their mouth.
With the blessing of the executive board, the performance engagement team added an element where the more targets that were smashed, the more cash we raised for our charity partners. We asked MVFers which charities they wanted to raise money for and decided upon FareShare for the UK and Direct Relief for the US - both charities fight hunger and food waste.
PR and Communications Director Grace Garland comments: “I am so proud that we were nominated for this award and thrilled that we won! To rally everyone behind a target in a way that delivers not just critical commercial results but also has a positive effect on wellbeing, engagement and our charity partners just proves what a positive driving force communications can be in a business. MVF is constantly proving that it doesn’t have to be either commercial results or wellbeing and this is just another example of us proving the two can go hand in hand.”
The initiave was so effective, we're running it again next year with hopes to repeat its success.