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MVF Brand Shortlisted for Performance Marketing Award

MVF’s flagship brand Expert Market has been nominated for a prestigious Performance Marketing Award in the category for Global Excellence in Performance Marketing.

The nomination focused on Expert Market’s expansion overseas and development into new emerging markets all over the world. The brand now operates in over 55 countries across all continents, and has opened up sales avenues for its clients across the globe.

MVF faces stiff competition with many internationally recognised companies also shortlisted for the accolade. The winner will be announced on 28th April at one of the most celebrated industry awards ceremonies, held at the Grosvenor House Hotel.

Leading entries were identified by the judging panel, featuring experts from Arcadia, Google, Hotels.com, the IAB, GroupM and many more. Vikki Chowney, director of content and publishing strategies at H&K and PMA 2015 judge, commented on the honour of winning an award: “Specifically, when you’re talking about performance marketing, you have to have a really clear line between business objectives and return or results. If you’re able to do that and win an award, it means that you’re doing something right and you’re backing it up with good stats.”

Joe Schofield who works for Expert Market comments: “It is fantastic to have Expert Market recognised by such key industry figures as a leader in our field. The brand has gone from strength to strength this year and it is great to have our efforts rewarded."

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