MVF was awarded ‘Most Commercially Successful Campaign’ at the International B2B Marketing Awards last Thursday for its Video Box campaign.
The campaign featured personalised video messages send on a tablet device to key stakeholders MVF wanted to work with as part of an innovative trade marketing strategy.
Aside from (literally) putting MVF’s services in the hands of some of the world’s most ambitious businesses, the campaign achieved exceptional metrics, with high conversion rates leading to an overall ROI of more than 2000%.
MVF Head of Trade Marketing Alex Aspinall collected the award on behalf of the company at the London awards ceremony, and commented: “It was a great feeling to accept the award, not just because it recognises how well our campaigns have performed over the last year, but also because we’re such a small team and we were up against some huge names.
“I’d like to congratulate everyone in the trade marketing team, and also thank the MVF video team for the tireless filming and editing that made it all possible.”
MVF was one of 1,000 entries in the awards programme, and beat out competition from Vodafone, Saatch+Saatchi and Ogilvy in its category.