MVF’s Emerging Paid Media team has taken home ‘Best use of Linkedin Ads’ at the 2020 UK Biddable Media Awards! This year has been full of new experiences and today MVF took part in its first digital awards announcement as the UK Biddable Media Awards took their annual celebrations online. We waited on tenterhooks to hear how we had fared in a tough category that included Ford UK and Samsung Global as competition. The application centred around the team’s US Telephone Systems campaign which went from negative spend to beating target conversions by 100% and delivering a new stream of high quality customers for our clients. The transformation pivoted on the smart use of data paired with creative ad formats which is why the team are in contention for both the Linkedin and use of data categories. MVF was announced as winner with the judges commenting: “We thought this was a standout entry which demonstrated passion and determination. We were especially impressed by the exceptional turnaround of past challenges. Well done!” The EPM team is headed up by Becky Bottle and sits within MVF's Biddable department. Nigel Haig, Director of Biddable at MVF says: "I am so proud of the Emerging Paid Media team bringing home this prestigious award! They are a small but mighty team that utilises creativity, data, and deep knowledge of their platforms to find innovative solutions and provide real value for our clients and customers."
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MVF Wins Biddable Media Award!
How MVF Cracked LinkedIn B2B LeadGen And Won ‘’Best Use Of LinkedIn Ads’’ in the 2020 UK Biddable Media Awards
This is a tale of a small team with less than three years’ experience between them at the time, bidding at the minimum LinkedIn would allow, using data, insight and clever creatives to drive quality conversions and deliver a new high-performance marketing channel for our business. Through innovative targeting, roping in creative brains from around the business and learning from losses, this is how we turned a heavy loss-making LinkedIn marketing campaign to generating over £1,000,000 of revenue annually. Proving that you don’t always need the biggest budgets to benefit from Linkedin’s high quality traffic.Read more
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