MVF’s CRM team have been named as a finalist in the prestigious Chartered Institute of Marketing’s 2018 Marketing Excellence Awards.
The team is being recognised for the same campaign that saw them take home an award for Brilliance in Cutting Edge Thinking at the Marketing and PR Brilliance Awards last month.
The accolades for their ‘power of three’ campaign, a strategy which combined in-depth customer analysis with psychological theory, recognise the team’s incredible results in data driven marketing: an uplift in click through rate of over 40%, resulting in the team beating their GP target by 43%.
MVF joins M&S and IBM in the Best Use of Data and Insight category, with winners set to be announced at an awards ceremony in London on 12 April 2018.
Matthew Orchard, Head of CRM, says: “I am incredibly proud to see my team named as a finalist in the CIM Marketing Excellence Awards. This type of recognition just proves the innovation, creativity and hard work that the team puts into every campaign, every day.”