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MVF’s CRM Team Scores Third Awards Prize

MVF’s CRM team have been named as a finalist in the 2018 Performance Marketing Awards in the ‘Best Use of Data’ category for their ‘Power of Decision Making in Data Driven CRM’ campaign.

This is the third finalist nod for the campaign, after the team won an award for Brilliance in Cutting Edge Thinking at the Marketing and PR Brilliance Awards in December 2017 and were shortlisted in the CIM Marketing Awards last month.

The hat trick of accolades recognise the merits of the team’s ‘power of three’ strategy which combined in-depth customer analysis with psychological theory to drive incredible results for the business.

Winners across all categories are set to be announced at an awards ceremony in London on 24 April 2018.

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