MVF’s international relocations brand, MoveHub, has been shortlisted for ‘B2C Content Campaign of the Year’ for the very first time at the highly acclaimed 2018 UK Content Awards.
The awards celebrate the businesses pushing the creative boundaries in content marketing with campaigns that attract and engage new audiences. MoveHub is the only in-house team shortlisted in its category and is up against big agency heavyweights including Hope&Glory for Sony, Tangerine for Iceland, and Bottle for AXA PPP Healthcare.
MoveHub wowed judges with their latest campaign series ‘The Hipster Index’; a witty, scientific ranking which spotlights the trendiest cities in the world by looking at data for the things that really matter most to hipster millennials, such as the density of microbreweries, tattoo parlours, quirky coffee shops, vintage boutique stores and vegan eateries.
The shortlist follows a string of successful content campaigns for the publishing team. Last year, the team won best B2B SEO campaign at The Drum Search Awards and in 2015 won SEO Campaign of the Year at The Drum Marketing awards, as well as being shortlisted for several others in the past year.
MVF Director of publishing, Amy Catlow comments: "The content marketing space has become highly competitive - getting your brand to stand out and cut through the noise has never been more challenging, so I am incredibly proud of the MoveHub team. This innovative campaign continues to make headlines and proves that combining creative thinking with rigorous research and superb editorial will produce content that draws audiences in and publications want to share."
Award winners will be announced at a ceremony at The Montcalm Hotel, London on 21st June.