MVF’s trade marketing team has been shortlisted in the ‘Most Commercially Successful Campaign’ category at the 2018 B2B Marketing Awards.
Their ‘Video Box’ campaign beat out competition from over 1000 entries to secure a spot on the shortlist, which features big names such as Ogilvy, Vodafone, Saatchi & Saatchi. This shortlisted campaign delivered an ROI in excess of 2000% thanks to a focus on personalisation, automation and detailed audience research. Embracing MVF’s key values of trust and innovation, the trade marketing team worked to connect with high-profile clients and win new business for MVF.
MVF Chief Revenue Officer Dan Tobin commented: “The Video Box campaign has been an unbelievable success. The campaign has exceeded all targets met and I was particularly pleased to see the way it brought together our internal sales, marketing and video teams”.
Working with the in-house Video team, this campaign focused on a personalised video DM message that was specifically targeted towards the ideal MVF client. This level of personalisation has received glowing praise from the new clients this marketing initiative continues to bring to MVF.
We’ll have to wait until November to find out if the team can pick up the trophy, but in the meantime the ideas generated as part of the campaign continue to deliver opportunities for the MVF sales team.