This year MVF staff chose local charity Castlehaven Community Association as their fundraising partner. As well as setting a goal to raise £10,000 this year towards a new outdoor space, the team at MVF have also lent their expertise to publicise the fantastic work undertaken by the Castlehaven team. After hearing about Castlehaven’s over 60s dancing group, the media team popped down to a rehearsal and made a video documenting some of Camden’s finest silver steppers. The result was a moving video which captures the joy brought to local over 60s from the weekly dance classes, supported by the Mary Ward Centre – for many of the participants it is the highlight of their week, and it really shows! The music for the video was composed by Kate Lloyd who kindly volunteered to put their moves to music and created this amazing original track. Details of Kate’s work can be found at www.katelloydmusic.com Enjoy!
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The Video We Made of Camden Pensioners Dancing Will Make Your Day
How MVF Cracked LinkedIn B2B LeadGen And Won ‘’Best Use Of LinkedIn Ads’’ in the 2020 UK Biddable Media Awards
This is a tale of a small team with less than three years’ experience between them at the time, bidding at the minimum LinkedIn would allow, using data, insight and clever creatives to drive quality conversions and deliver a new high-performance marketing channel for our business. Through innovative targeting, roping in creative brains from around the business and learning from losses, this is how we turned a heavy loss-making LinkedIn marketing campaign to generating over £1,000,000 of revenue annually. Proving that you don’t always need the biggest budgets to benefit from Linkedin’s high quality traffic.Read more
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