Last night, MVF’s Publishing team won the Best B2B SEO Campaign at the esteemed Drum Search Awards.
MVF's flagship B2B brand Expert Market launched a thought leadership campaign to raise awareness about the gender pay gap through a moving video with children as well as in-depth data research into the countries that are expected to close the gap the quickest and leading the way in achieving pay equality.
The campaign won incredible coverage and links from high authority national news sites all over the world, earned thousands of social shares and drove high volumes of traffic to the Expert Market site.
The award is a huge victory for MVF’s publishing team who beat off stiff competition from some of the most prestigious digital agencies and notable household brand names including BT Business and Maxus Global UK.
MVF President Titus Sharpe comments: “I am thrilled that our publishing team has won such a prestigious industry award. Over the past year the team has worked incredibly hard to create truly world-class campaigns that not only set the news agenda, but push the boundaries in content marketing. This award is testament to the team’s extraordinary creativity and innovation - congratulations to everyone involved.”