MVF is one of the UK’s leading marketing technology companies. In 2013, MVF topped the Sunday Times Tech Track and we’re currently ranked as the top company to work for in London on the Sunday Times Top 100 Companies to Work For list. We now employ around 400 staff in the UK and USA, and conduct marketing activities in more than 120 countries.
The Emerging Paid Media team grows the latest and most exciting digital channels into MVF’s media mix, currently Twitter and Pinterest. Our aim is to be an early adopter, testing old and new ideas to identify how to appeal to the audiences of these uncharted digital channels to generate high quality leads for our clients. We’ve profitably grown spend by 210% in the past three months and are a market leader in using Pinterest and Twitter for performance marketing in the UK.
You will be joining the Emerging Paid Media team. You will design, create and manage a number of high-performance ad campaigns on Twitter, Pinterest and potential future emerging channels that come out of MVF’s New Channels Team.
The team’s activities are a vital part of making sure MVF stays ahead of the curve. In your role as an early adopter, you’ll need an entrepreneurial mindset to make these emerging channels thrive with a creative license to try almost anything. You’ll have the persistence and high output required to make a large number of campaigns work in uncharted digital marketing channels. You’ll be able to work with our other marketing teams to adapt their winning creatives for your products to the audiences of your channels, briefing in creative designers on fresh ideas or using your editing chops to create your pins and tweets.
It is a dynamic role with a unique blend of creativity and analysis. You’re responsible for finding the right people, for the right products and showing them the right message - all while ensuring your activities are as profitable as possible!
- Manage, launch and expand Pinterest and Twitter accounts picked out of over 40 different countries and 30 different products within three weeks
- As required, manage campaigns in potential future emerging channels that come out of MVF’s New Channels Team, e.g. Snapchat
- Create Promoted Tweets and Pins using photo-editing tools, adjust existing creative content used in other marketing channels, and leverage creative designer resources within and outside the company
- Test different audience targeting approaches (interest, keywords, remarketing, etc.)
- Own metrics of existing campaigns (conversion rates, CTR, etc.)
- Optimise campaigns using Google Analytics and internal reporting tools
- Liaise with ad networks (Twitter & Pinterest) to test emerging innovations and BETAs
Our Ideal MVFer:
- Creative or visual background, e.g. freelance web designer or graphic designer during uni
- Excellent analytical and numerical ability, e.g. an A at Maths A-level or proficiency with Excel data manipulation
- Photo editing skills, e.g. Photoshop, Illustrator
- Highly persistent with a desire to make things work
- A detail-oriented individual with a combination of creative and analytical skills