The Challenge
In 2024, the Samsara marketing team were tasked with a new challenge – to support their demand capture campaigns with activities further up the funnel, focusing on driving demand creation and feeding nurture campaigns.
The Partnership
Samsara presented this challenge and asked MVF to scope out any opportunities that could run alongside Samsara’s existing brand activity to support this new strategic direction.
MVF responded quickly by leveraging their expertise in targeting Samsara’s ICP, offering creative new ways to connect with buyers at varying stages of the funnel through MVF’s existing impartial and trusted brands plus new assets developed.
The Outcome
MVF have increased the number of touchpoints for Samsara with prospective buyers by advertising across MVF owned industry specific newsletters (Inside Lane), creating optimised content to be distributed via syndication campaigns (5.5x increase in download rate), and improving exposure across MVF’s segmented first party database.
The partnership has grown to now cover the full marketing funnel from demand creation, nurture to capture – with Samsara having a unique level of access to these in-market customers that can’t be reached anywhere else.
The new campaign was delivered at pace with only 23 days between briefing and delivery so that the Samsara Marketing team could respond quickly to the new business strategy.
We have worked with MVF for almost 7 years, and we trust MVF campaign offering's quality and execution. The speed of execution on new programs and the willingness to innovate to meet their client's marketing needs is valuable for Samsara.
The Client:
