Enabling businesses and consumer audiences to discover, connect and grow.

David has over 16 years’ experience in lead generation. Before joining MVF he was General Manager at sector-leading B2B brand Approved Index, which was acquired by MVF in 2013. As Group Chief Commercial Officer, then in his current role as CEO, David has facilitated a number of acquisitions and brand integrations as well as overseeing MVF’s international expansion and US growth.

Daniel was one of the first employees of MVF brand Approved Index where he held several senior roles in sales and marketing. He moved to MVF in 2009 where he set up and led several key growth areas of the business. Daniel has created and executed a sales structure and process that can scale globally, and is responsible for MVF achieving growth targets as well as aligning all revenue-connected aspects of the business.

Mike studied Physics at Oxford, after which he founded a number of internet start-ups including a social networking site and a service which analysed the sentiment of online videos. His aim as CTO is simple: “I want to make tech a massive value-driver for MVF. We have so much talent here, so the possibilities are huge”.

Kate Thomas is the Chief Product & Operations Officer at MVF, leading the Product and Data teams to unite commercial and technical efforts to innovate with customer data. Since joining MVF in 2013 as a Strategy Analyst, Kate advanced to Group Marketing Operations Director, focusing on category growth and client success. Previously, she worked in sales for a B2B events company. She is an OCM-accredited coach with expertise in strategic planning and cross-functional leadership.

Hugh is the Chief People Officer of MVF.

Akshay is Director of FP&A and Corporate Development at MVF. Prior to joining MVF, Akshay led Corporate Development at the FTSE 250 company Future plc, where he was responsible for acquisitions, disposals and integrations. He has successfully completed over 20 transactions across B2C and B2B media and marketing. Earlier in his career, Akshay held investment banking positions at Morgan Stanley and Lazard, where he worked with a range of blue-chip and growth companies on M&A and capital markets transactions.

Kristin joined MVF as General Counsel in 2024, heading up the legal and compliance functions. She joined following various legal leadership roles in the telecommunications and data analytics industries. Kristin is a dual qualified lawyer in New York and England & Wales and trained as a corporate lawyer at Weil, Gotshal & Manges.

Thomaz is Managing Director of our B2B Division. Thomaz joined MVF in 2012 and has worked on across the Marketing teams, building scaling our Paid Search and Marketing Operations functions. Under his leadership, the team has over doubled the Americas business in spite of the challenges of the pandemic and economic downturn, and they have continued to build out our Austin office, to enable even better service for our American clients.

Joe took on the role of Commercial Director for B2B Rest of World in September 2023, leading and overseeing the team and strategy for all of MVF’s B2B activity outside of the US. He joined MVF in 2017 as part of the Marketing Operations team, from MARS, where he worked across different departments including brand marketing and supply chain logistics.

Samairah was appointed B2B Global Sales Director in 2021. She joined MVF in 2011, having held revenue-generating roles across the business. With over 13 years of expertise in lead generation, Samairah was recognised in Management Today’s Inspiring Women list in 2020 and nominated as “Best European Sales Director” by WISA in 2017. As an accredited OCM coach, she is dedicated to driving sales excellence and fostering a high-performance culture within MVF.

Madelaine was appointed Commercial Director for B2B US in 2024. She joined MVF in 2016 in the Marketing team focussed on email marketing before leading the US Marketing Operations function in 2020. As an accredited OCM coach, Madelaine has expertise in building and developing teams across business functions, strategic planning, and performance marketing.

David was appointed Global B2C Sales Director in 2022. Prior to MVF, David trained in Technology Transformation Sales at IBM and ran a business focused at improving young people’s routes into employment through apprenticeships, placements and graduate schemes.

James joined MVF in 2012 and was appointed Managing Director of Customer Engagement in 2022, a division that drives repeat engagement and greater lifetime value from MVF’s first-party customer base. James has led the integration of acquired businesses, creating new revenue streams for MVF, and now runs the B2B Newsletter division serving decision markers in the logistics, hospitality, healthcare and professional services sectors.

Tom is MVF’s Paid Marketing Director, overseeing $100m annually on media. Tom joined MVF in 2012 as part of the Marketing Team. After working through 6 distinct roles in many parts of the business from sending email marketing campaigns, establishing MVF’s Conversion Rate Optimisation team as well as a stint as Operations Director.

Becky is Director of Marketing Innovation, responsible for launching and scaling emerging channels. She built and now runs MVF’s in-house creative capability, powering the production of over 10,000 high-performing ad creatives per month across over 200 verticals and 40 marketing channels. Her teams have been recognised with multiple awards such as Best Use of Linkedin and Best Use of Video in the UK’s Paid Media Awards.

Johnny is our in-house Paid Social Principal. Johnny joined MVF in 2014 and has been key to building internal expertise to scale and innovate across Meta platforms, TikTok and LinkedIn. His team regularly produce externally facing case studies with Meta, as well as collaborate with each Social partner to improve the advertiser experience through live streams & workshops.