MVF’s Linkedin team has been shortlisted for not one, but TWO UK Biddable Media Awards - Best Use of Linkedin Ads and Best Use of Data.
The UK Biddable Media Awards is one of the most prestigious marketing events for biddable specialists and attracts applications from the biggest and best in the industry so being shortlisted is an incredible achievement. The application centred around the team’s US Telephone Systems campaign which went from negative spend to beating target conversions by 100% and delivering a new stream of high quality customers for our clients. The transformation pivoted on the smart use of data paired with creative ad formats which is why the team are in contention for both the Linkedin and use of data categories.
The campaign was run by the Emerging Paid Media team, a small team consisting of six people with only two working directly on this campaign - a fact which makes this success even more impressive. Director of Biddable Nigel Haig comments: “I am so proud of my team for being shortlisted in two categories at the UK Biddable Media Awards and it’s amazing to see big budget brands like Samsung, B&Q and Sky shortlisted in the same categories. Emerging Paid Media is a small but mighty team. They’ve proved that data and creativity are a powerful combination in the right hands.” Shortlists:
BEST USE OF LINKEDIN ADS Harvest Digital & Sommet – MBA Student Recruitment Campaign Mindshare & Three – Mindshare showing that Three means business Mindshare, Ford UK & GTB – Backbone of Britain MVF – From Minus to a Million – How MVF Cracked LinkedIn Rima Elchami, Mindshare & IBM – Rugby England campaign OPTS (Starcom powered by Performics) & Samsung Global – Samsung Developer Conference BEST USE OF DATA B&Q & Merkle – Building Bridges Bind & TyresOnTheDrive – Using routing data to sell more tyres & save the plane Core Optimisation & Eurochange – Growth and Profitability through Conversion Rate Led Targeting Mabo & LittleLife – Best Use Of Data MediaCom & Direct Line – Predicting Incremental Revenue Opportunities Merkle & Sky – Putting the Customer First: Revising Sky’s Audience Strategy Mindshare & Three – CPA’s are nice, but was it really worth it? MVF – From Minus to a Million – How MVF Cracked LinkedIn O2 & Havas Media UK – Data Driven Search Delivers for iPhone 11 Launch The awards ceremony will take place on the 19th March in Marble Arch - fingers crossed for the team!