The Challenge
Project Solar are a leading Solar PV retailer in the UK with sizeable installer networks and a large call centre.
Project Solar’s ambition was to grow UK market share and work with partners who can supply leads at scale to fill the installer network and call centre.
Their challenge was doing this without a large marketing team and strong brand recognition.
The Partnership
MVF drove innovation and acted as a test bed for Project Solar, allowing them to trial Native channels, TikTok and MVFs own publishing ads.
Real-time data sharing and a partnership approach has enabled both companies to grow in the green energy sector.
The Outcome
For over 5 years MVF and Project have partnered closely to grow lead volumes at a sustainable sale rate to achieve success metrics. MVF and Project Solar have successfully scaled the partnership to deliver over 25,000 leads per month.
Due to a record sales year, Project Solar secured new investment in 2023 to further grow the business – MVF played a big part as their largest and most consistent quality lead source.
Project Solar continues to have the highest install rate in the UK market with MVF’s help.
The Client:
