Approved Index, one of the UK’s most established business purchasing resources has relaunched with a cutting edge website and new brand look and feel.
Established in 2004 by the team behind MVF, the firm was then sold in 2008 to FTSE 100-listed Reed Elsevier for an undisclosed sum, but then bought back in 2013 to find renewed success with its creators under the MVF banner. The brand needed a refresh in order to make a more responsive site with updated branding and new resources for its customers.
The new branding was carried out by MVF’s talented in-house team and promises to be more user friendly, responsive and appealing than ever.
MVF Head of Product Development Charlie Ballentine managed the project and comments: “The original website was built in the pre-smartphone era, the look and feel was out of touch with the Approved Index business and the usability of the site had diminished over time. The new site allows us to provide quality content and a consistent brand experience across a multitude of devices.”
The new site went live this week and there are high hopes that the new platform will improve user engagement and be a useful resource for business owners and decision makers. Amy Catlow, Director of Publishing comments: “The re-brand of Approved Index has been one of the company’s most hotly anticipated tech projects to date so this week has been extremely exciting for everyone involved.
Since its acquisition Approved Index has gone from strength to strength and the new website marks another big milestone for the brand.”
Check out the new website: www.approvedindex.co.uk