MVF Acquires AppWiki

We’re thrilled to announce our recent acquisition of Dutch Software comparison website This acquisition brings AppWiki’s tech capability to MVF as well opening up exciting opportunities in the Netherlands.

CEO of MVF, Michael Teixeira, says: “We’re really excited about what AppWiki will bring to MVF. The brand has had huge success in the Netherlands which opens up a new market for MVF, and they are a great team who have built some really powerful comparison engine technology and data analytics capabilities that we can utilise globally across our publishing sites and with our partners.

One really exciting aspect of the acquisition is AppWiki’s cutting edge proprietary comparison tools that give customers the opportunity to get tailored software recommendations in real time. Adding this unique functionality to our publishing tech stack will allow us to expand our growing software revenues as well as offering greater transparency to our users and really well matched and engaged customers to our clients.

We’re proud to say that we’ve already had a stellar 30%+ year on year growth rate since launch in 2009 and we expect sustained growth as the pandemic forces businesses in all sectors to focus on digital sales. Since March the UK headquartered business which also has offices in Austin, Texas, has brought 121 new clients on board.

Teixeira continues: “MVF excels in helping software businesses grow their customer bases and expanding into new countries. We work with our clients to meet their return-on-investment metrics so we offer really transparent growth – which is why we have a 95% client retention rate. As all businesses look to increase how they attract new customers online, we’re well positioned to provide that scalable growth.” 

This is our sixth acquisition in five years, as we seek to supplement strong organic growth by strengthening our client base, international audiences, and technology stack.