MVF’s CRM team have landed a top accolade at the Marketing and PR Brilliance Awards, taking home the prize for Brilliance in Cutting Edge Thinking.
This top recognition was awarded for their ‘power of three’ campaign, a strategy which combined in-depth customer analysis with psychological theory, using persuasion theories to make their email content more compelling. They achieved an uplift in their click through rate of over 40% resulting in the team beating their GP target by 43%.
The CRM team, who were also recently crowned ‘best team’ at the hotly contested MVF Awards, send 80 million emails every month. Over the past year the team has added 9 new hires, growing to 16 members.
This particular accolade is a judge’s choice award and MVF were hand picked as the team that showed the most innovation and original thinking.
Matthew Orchard, Head of CRM, says: “I am incredibly proud to see my team recognised at the MPR awards. This campaign is the perfect showcase of the talent in the team, bringing together innovation, creativity and data to deliver incredible results for our customers, our clients and the business. I think the title of this award is just perfect - cutting edge thinking is what we are all about!”