Your content, read by the buyers you actually want.

Outreach programs promote the asset to an audience targeted to the ICP in your brief. If a prospect chooses to engage, they're taken to a web form where they can provide their contact details in exchange for the asset.

Those details are then passed to you, ready to add to a marketing email campaign that continues educating and nurturing. We'd recommend your sales team only reaches out once the prospect shows positive buying intent, such as signing up for a free trial or engaging with other content.

Every lead passes a multi-step qualification process before it's released:

• Automated verification. Email addresses and phone numbers are run through verification software to remove invalid contacts, and all lead data is checked digitally against the ICP criteria.
• Blacklist filtering. Leads are screened against relevant blacklists, including joker names and email bounces.
• Human oversight. Human checks verify contact details via LinkedIn, confirming company, location and an active profile status.

Because of that, we rarely need to replace leads for mismatched criteria. If a lead does fall outside the agreed ICP, we replace it.

No. MVF handles all program and landing page creation. You need only provide the downloadable asset you want to promote, and if you don't have one, we can create it for you at a fixed rate.

Ideally three per quarterly program, so we can interchange them and keep engagement at its highest across the flight.

We can start building as soon as the contract is signed. We need the downloadable asset, and confirmation of how you'd like leads delivered:

• API feed. Leads sent directly into the CRM. Setup time depends on how quickly the integration details come back to us.
• MVF portal. Leads uploaded to a secure portal for you to download and load into the CRM manually.

Average time from contract signed to first lead delivered is around three weeks. It can be faster or slower depending on how long the asset and delivery details take to arrive.

Because for an enterprise ICP, SQLs usually aren't the right fit. Our SQL model is driven by live search intent, someone actively looking to compare providers, and that population skews heavily toward companies under 100 employees. It's representative of the market, not of an enterprise target list.

Enterprise decision makers behave differently. The cycle is longer, budget holders seek out educational content to get informed before they'll speak to a vendor, and purchasing runs through RFPs and tenders rather than online quote forms. MQL generation meets that buyer where they actually are.

Yes. Alongside whitespace programs that engage untapped buyers matching the profile, we run account based marketing against a target account list. We use intent data and account intelligence from our own network of sites and our data partners to prioritize prospects and accounts already researching solutions like yours.