Client story: Epos Now

"Lead volumes have grown year-on-year, in some cases doubling, as MVF supports Epos Now’s plans for internationalisation into 7 new growth regions."

CLIENT
Epos Now is a leader in cloud POS and was founded on the belief that all businesses and entrepreneurs should be able to leverage the power of cloud computing and modern technology. They provide affordable and reliable payment solutions for thousands of businesses across the retail and hospitality space.

CHALLENGE
Epos Now started working with MVF in 2010, in search of a source of high-quality and high-volume leads. Over time that goal remains unchanged, underpinned with the desire to scale the business further and expand into new countries.

MVF PARTNERSHIP
The success of this partnership can be attributed to the consistency in quality delivered by MVF. After many years of working together, lead quantities and targets have always been met or exceeded. Regular calls are in place to discuss recent trends, adapt marketing campaigns and to analyse lead feedback data to ensure conversion rates match growth requirements. Throughout the relationship, MVF has consistently generated great results and helped scale the client’s business, while remaining incredibly reliable and cost-effective.

OUTCOME
Lead volumes have grown year-on-year, in some cases doubling, as MVF supports Epos Now’s plans for internationalisation into 7 new growth regions: Australia, New Zealand, Ireland, Spain, Canada, Mexico and the USA, with more territories being added to the list. MVF provides the business with its biggest single source of leads and remains an integral partner to their global demand generation strategy.

WHAT'S NEXT?
Epos Now aims to continue its expansion around the globe, as it looks to penetrate new international markets and consistently generate new business with the help of MVF’s leads.

DURING COVID19
Initially, the pandemic meant lead orders decreased. But once market conditions changed and the growth focus returned, Epos Now called on MVF to increase volumes to enable them to meet their ambitious growth targets once again.