MVF and its client, Amplifon, have been shortlisted for Health Marketing Strategy of the Year in the prestigious Drum Marketing Awards.
Amplifon is a leading worldwide provider of digital and invisible hearing aids, with more than 200 hearing centres in the UK alone. Amplifon’s global company objectives are to scale their operations and increase revenues.
In 2017, Amplifon partnered with MVF to see if they could reach a new market of digital users online to grow their business. What started off as a single UK campaign is now a comprehensive, multi-channel digital marketing strategy to help improve the hearing of millions of people around the globe.
MVF COO Andrew Harkness commented: “MVF focuses on understanding how best to create value for our clients, then works to realise that value and develop long-term performance based partnerships. With Amplifon, we have moved beyond being just another marketing channel, and we have created new capability that delivers sustainable growth for our client. I am so proud of the results our teams have been delivering in partnership with Amplifon, and I am excited about what we can achieve together in the future.”
Amplifon Marketing Director Daniela Cantale commented: “By working in close collaboration with MVF, we have achieved our goal to share our services with a wide range of potential customers by designing highly targeted digital marketing campaigns appealing to audiences likely to convert.”
MVF and Amplifon are up against health sector heavyweights BUPA and Optum in the Health Strategy category, with the winner to be announced at an awards ceremony in London on 30 May.