By combining rigorous market analysis with authentic, firsthand user insights - spanning more than 50 categories of products and services, we deliver the clarity businesses need to make confident, informed decisions.
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On the heels of our ninth launch in our newsletter portfolio — this time in the retail sector — MVF Global has gleaned a few insights into what makes up the winning formula.
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At MVF, we run around 1000 CRO experiments each year which ranks us in the top 3% of businesses for testing velocity. Find out from Steffi, our CRO lead, how and why we do it.
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Whatever way you choose to spin the stats, it’s undeniable: creative is essential to campaign performance and the key to success.
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Today there is no such thing as an exclusive lead. Sales processes really matter and being just okay is not okay! Find out from Nick Belcher how we do it at MVF.
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The digital marketing landscape is increasingly competitive, but our B2C EMEA native marketing team is defying the odds with an impressive 68% YoY growth driven by strong client ROI and low CPAs.
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In today’s world, awareness around sustainability and the need for eco-friendly products has reached new heights.
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MVF win a Silver Award for Payroll Giving Quality Mark 2023
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MVF has won a prestigious Gold Stevie Award in the ‘Advertising or Campaign Management Platform’ category.
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The editorial team for MVF brand Expert Reviews has been shortlisted for a PPA (Professional Publishers Association) Award for ‘Team of the Year’!
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How data-driven digital marketing has become increasingly essential in today’s era of new media for dental marketers.
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MVF has won a Silver award for Best Use of Video at the UK Paid Media Awards 2023.
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It is a common thing (a right of passage, if you will) that successful businesses at some point hit road bumps in their growth journey.
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MVF has walked away with Gold in the Learning Give Back category at the Learning and Performance Institute (LPI) awards.
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MVF has been shortlisted for not one, but two awards at the UK Paid Media Awards.
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Lead generation is the process of engaging with people who are curious about a company's services, but not all leads are the same. Learn more.
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Learn why doubling down on your marketing efforts during a downturn is important for long-term growth.
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These traits for successful salespeople are key to building meaningful relationships with customers. Find out more.
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MVF’s Sales Ready Leads are a scalable and reliable source of new customers for ambitious businesses. Find out how.
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MVF’s Sales Ready Leads are a scalable and reliable source of new customers for ambitious businesses. Find out how.
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At the end of November, MVF won ‘Best Employee Communications Campaign’ at the Drum B2B Awards, recognising the efforts of the ‘performance engagement committee’.
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Launched in 2016, Neuralink is the brain-child of Elon Musk. This technology focuses on bridging the gap between technology and biology.
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It is a common thing (a right of passage, if you will) that successful businesses at some point hit road bumps in their growth journey.
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As we step into November, we look back at the fantastic array of events that our Lived Experiences of Ethnic People
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International Women’s Day is a global day that celebrates the social, economic, cultural and political achievements of women.
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Since early 2020, our LEEP (Lived Experiences of Ethnic People) network has been building MVF’s partnership with School21.
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We’re thrilled to announce our recent acquisition of Dutch Software comparison website AppWiki.nl.
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Founded in 2000, Startups.co.uk has been providing new businesses with expert advice, support and inspiration for two decades.
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Everyone knows that MVF are big on company socials and Christmas time at our headquarters is pretty exciting to say the least.
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Our target for LinkedIn was to generate 100 conversions a month and to hit our profit margin target
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This year, MVF teamed up with local charity organisation Castlehaven, which provides key services and support to people in the borough.
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HERE at MVF we are known (equally!) for our charity work and our impressive displays of facial hair.
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MVF has appointed a new Chief Technology Officer, Mike Johnson. After a long consultation process and thorough interview cycle
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With National Cyber Security Month this October putting cyber awareness at the top of everyone’s mind
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Whether they’re already a cyclist or a complete beginner, our cycle to work scheme is incentivising MVFers
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Q: What’s your name and which team do you work in? A: Eleanor Rafe, B2C Business Development Manager.
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This month we were lucky enough to have entrepreneur and sponsorship guru Jackie Fast join us for a lunch time talk.
Read more about %s MVF recently kicked off its MVF Events series following a brief Summer hiatus with entrepreneur Oliver Bridge.
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This month our MVF Events kicked off with Pippa Murray, founder of Pip & Nut, a fast growing health food brand based in the UK.
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We were lucky enough to have Abadesi Osunsade, founder of Hustle Crew, as our most recent MVF Events speaker.
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Last week England boxer Lisa Moore came to talk to us about her life-changing career path which led her from the super-clubs of Ibiza...
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This year MVF has introduced a monthly speaking event where different inspirational people are invited to share their expert knowledge with the company.
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After the success of his last talk on how to best fuel our bodies for the working day, Dr. Briffa was back at MV
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Co-CEO and Co-Founder of ‘Ugly Drinks’, Hugh Thomas, joined us to talk about his rollercoaster start-up journey
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When it came to GDPR Day, our Legal & Compliance team snuck in at 7:30am, dropping a flier about the training and the prizes up for grabs
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At MVF we don’t see gender diversity as an isolated issue, we think it is a big part of creating an inclusive workplace for all.
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Q: What’s your name and which team do you work in? A: I’m Juliette Hoffmann, Digital Marketing Analyst.
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Since early 2020, our LEEP (Lived Experiences of Ethnic People) network has been building MVF’s partnership with School21.
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LEEP, also known as Lived Experiences of Ethnic People, is an amazing and thriving network that supports the sharing of real stories, trials, tribulations
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Our goal is to empower people by centralizing, celebrating and advocating LGBTQ+ culture at MVF
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MVF has announced the acquisition of startups.co.uk, the UK’s largest resource for small businesses and entrepreneurs.
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MVF has established a new partnership with Pemberton, a leading European private debt manager.
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One of the UK’s most established business purchasing resources has relaunched with a cutting edge website and new brand look and feel.
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AHOY THERE! To celebrate a string of outstanding achievements – a European Business Award nomination, being named #3 in the UK Startups 100
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MVF and its brand Approved Index have been announced as finalists at the CIM (Chartered Institute of Marketing) Excellence Awards.
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At MVF we want to ensure that everyone who joins the company can hit the ground running and start adding value to the business from their very first day.
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As Stoptober comes to a close, we asked some of our MVFers how they fared giving up some of their creature comforts:
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MVF has announced an expansion of its senior leadership in preparation for huge anticipated growth.
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You may have been wondering why the office seemed a little quieter than usual last Thursday… That’ll be because the MVF exec team
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MVF has kicked off 2018 with a bang, today announcing the acquisition of US technology news brand, Tech.co
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Expert Market has announced the opening of new offices in Austin, Texas as part of a major international expansion that will bring a host of new job roles to the city.
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You may have already heard but this summer MVF opens a new office in sunny Austin, Texas as part of the first stage of the company’s expansion plan.
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Today we’re interviewing our Health & Wellbeing Advisor, Hannah Meredith, to find out how MVF’s...
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The first lines of defence for your data are the technical controls of your system, including firewalls, anti-virus software
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how do you ensure that the channels you invest in and companies you work with are right for you?
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Below are some of the tips which we have found helpful at MVF when looking to successfully expand text ads (ETAs):
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The GDPR - General Data Protections Regulation - is a new data protection law, which will come into force on 25 May 2018.
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How We Made Our Team Lean 1: Create your own definitions of ‘agile’ and ‘lean’ 2: Break down your architecture...
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Innovation is a word you hear a lot at MVF. Our teams are encouraged to find new ways of doing things to keep improving their outputs.
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Most business leaders want to see their organisation grow. Here are five attributes we see in the high growth companies we work with:
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MVF University allows us to structure and talk about MVF’s learning culture and all of the development opportunities available.
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Experimenting with new channels is not cheap, and you have to accept that there’ll be failures as well as wins along the way.
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Too many companies do not have content strategies. The good news is content strategies aren’t that hard to put together.
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Here are four ways in which MVF has embraced the growth mindset. 1) Rewarding achievement 2) Regular learning...
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I recently found out that giving new employees an amazing onboarding programme isn’t just vital to set staff up for success
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How To Close Leads - Collated below are five top tips for closing leads drawn from our in-depth guide. 1: Be quick...
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How To Hire For Growth: 1) Values-based assessment 2) Consider cultural fit 3) Look for transferable skills
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'The best way to go about quantifying which opportunities are ‘the best’ is to create an ‘addressable universe’.
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How to Triple Your Twitter ROI - We focused on three main things:1) Identifying opportunity2) Understanding engagement...
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The SEO industry has changed dramatically since 2009 when MVF was founded. Google and its algorithm has become so sophisticated
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Developing the programme wasn’t easy, so here is a bit about how we created our world class management development programme.
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When Gary rocks up with impeccable timing. ... What is your style? Your purpose? Your vision?” Almost immediately I panic, for I just...
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A key decision any business seeking growth has to ask itself is whether to build or buy in order to address software requirements.
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The Mate to Manager programme runs across four months and covers the fundamental skills that people managers at MVF need to succeed.
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We recently sat down with our Client Success Director, Nick Belcher to find out how MVF builds relationships with our valued clients
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Top Five Tips to Protect Your Data 1. Keep it 'Techkie' 2. Set a good password 3. Day to day security 4. Awareness campaigns
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When I first joined the MVF sales team, I was welcomed with open arms by the Ladies in Sales community of ambitious and inspiring women
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MVF has been named in the London Stock Exchange’s 1,000 Companies to Inspire Britain 2020.
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MVF’s Engineering Manager, Visnja Drinjovski has been shortlisted for the Software Engineer category at the FDM Every Woman Awards.
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For the 6th consecutive year, MVF has placed on the Sunday Times HSBC International Track 200
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MVF has been shortlisted for not one but two awards at the UK Biddable Media Awards 2021!
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Last night at the UK Biddable Media Awards MVF won the category for Best Use of Video!
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This week REBA announced that MVF has been selected as a finalist for Best New Wellbeing Strategy at their Employee Wellbeing Awards 2020!
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MVF’s Linkedin team has been shortlisted for not one, but TWO UK Biddable Media Awards:Best Use of Linkedin Ads and Best Use of Data
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Still riding high off the back of our win at last week’s The Sunday Times Best Companies Awards we wanted to celebrate #bestcompaniesday
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MVF’s CEO Michael Teixeira has been listed as one of the 50 most ambitious business leaders in the UK today in a list compiled by the Telegraph and LDC.
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MVF’s Emerging Paid Media team has taken home ‘Best use of Linkedin Ads’ at the 2020 UK Biddable Media Awards!
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This morning the National Business Awards announced the list of companies in the running for their prestigious awards
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We’re extremely proud to share that our General Counsel Tom Worner has been listed in 2020’s The Lawyer Hot 100!
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One of MVF’s top tech talents, Visnja Drinjovski, has been shortlisted for the 2020 Women in Software Power List.
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MVF has been named the 50th most profitable business in the UK in the Sunday Times Profit Track 100.
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Back in February as well as MVF coming out on top as The Sunday Times Number 1 Company to Work For, our Learning & Development Team
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MVF was awarded ‘Most Commercially Successful Campaign’ at the International B2B Marketing Awards last Thursday for its Video Box campaign.
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The awards are voted for anonymously by staff who rate their employer on everything from earnings, to charitable giving, to management.
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For the fifth year running, MVF has been included on the Sunday Times annual list of Britain’s companies with the fastest growing international revenues.
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Once again, MVF has landed a place on the Sunday Times HSBC International Track 200. Published this weekend
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MVF’s flagship brand Expert Market has been nominated for a prestigious Performance Marketing Award
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MVF’s Bibbable marketing team has been shortlisted for Team of the Year at the 2018 UK Biddable Media Awards.
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STAFF at MVF are celebrating after Her Royal Highness, Elizabeth II, awarded it with the most prestigious official award
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MVF’s in house editorial and outreach team have beaten out some of the UK’s leading agencies to win B2C Content Campaign of the Year
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MVF’s CRM team have been named as a finalist in the prestigious Chartered Institute of Marketing’s 2018 Marketing Excellence Awards.
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MVF’s CRM team have landed a top accolade at the Marketing and PR Brilliance Awards, taking home the prize for Brilliance in Cutting Edge Thinking.
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This week, MVF employees pressed their best shirts, and donned their best tiaras and cravats for a celebration
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The UX Team at MVF has been shortlisted in two categories at the UK Digital Experience Awards
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MVF has once again been awarded three stars from The Sunday Times Best Companies list for 2017.
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MVF’s Chief People Officer Andrea Pattico has been named as a finalist in the 2018 Digital Masters Excellence Awards
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The Sunday Times Best Companies has named MVF as the 2nd best place to work in the United Kingdom, and the top place to work in London.
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MVF’s People team have brought home two awards from the 2018 Employee Experience Awards, winning two of the four categories
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The Sunday Times this week published their prestigious Tech Track 100, which ranks Britain’s private technology companies
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MVF has just this week been announced as a deserving winner at the prestigious International CSR Excellence Awards.
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Her Majesty The Queen has approved the Prime Minister’s recommendation that MVF should receive a Queen’s Award
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MVF has won the 2013 Sunday Times Hiscox Tech Track 100, beating off some stiff competition from the likes of Moshi Monsters
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Last night was a momentous evening for MVF CEO Titus Sharpe as he was named the Smith and Williamson Entrepreneur of the Year at the National Business Awards
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Paid Social Principal
Johnny is our in-house Paid Social Principal. Johnny joined MVF in 2014 and has been key to building internal expertise to scale and innovate across Meta platforms, TikTok and LinkedIn. His team regularly produce externally facing case studies with Meta, as well as collaborate with each Social partner to improve the advertiser experience through live streams & workshops.
Director of Marketing Innovation
Becky is Director of Marketing Innovation, responsible for launching and scaling emerging channels. She built and now runs MVF’s in-house creative capability, powering the production of over 10,000 high-performing ad creatives per month across over 200 verticals and 40 marketing channels. Her teams have been recognised with multiple awards such as Best Use of Linkedin and Best Use of Video in the UK’s Paid Media Awards.
Head of Data
Adam joined in April 2024 as Head of Data. Prior to joining, Adam was Head of Data at FARFETCH, and has a background working in technology startups, data consulting and strategy consulting.
Chief Product & Operations Officer
Kate Thomas is the Chief Product & Operations Officer at MVF, leading the Product and Data teams to unite commercial and technical efforts to innovate with customer data. Since joining MVF in 2013 as a Strategy Analyst, Kate advanced to Group Marketing Operations Director, focusing on category growth and client success. Previously, she worked in sales for a B2B events company. She is an OCM-accredited coach with expertise in strategic planning and cross-functional leadership.
Director of Brands
Matthew joined MVF in 2021 as Managing Director for MVF’s owned and operated brands. Previously he was Managing Director of Hitched, the UK’s largest wedding marketplace, which he led for five years before a successful sale to The Knot Worldwide. Matthew has worked in digital strategy and publishing roles for some of the UK’s best-known media brands at Haymarket, VNU, IPC Media and Immediate Media.
Director of Customer Engagement
James joined MVF in 2012 and was appointed Managing Director of Customer Engagement in 2022, a division that drives repeat engagement and greater lifetime value from MVF’s first-party customer base. James has led the integration of acquired businesses, creating new revenue streams for MVF, and now runs the B2B Newsletter division serving decision markers in the logistics, hospitality, healthcare and professional services sectors.
Director of Paid Marketing
Tom is MVF’s Paid Marketing Director, overseeing $100m annually on media. Tom joined MVF in 2012 as part of the Marketing Team. After working through 6 distinct roles in many parts of the business from sending email marketing campaigns, establishing MVF’s Conversion Rate Optimisation team as well as a stint as Operations Director.
Sales Director, B2C
David was appointed Global B2C Sales Director in 2022. Prior to MVF, David trained in Technology Transformation Sales at IBM and ran a business focused at improving young people’s routes into employment through apprenticeships, placements and graduate schemes.
Commercial Director, B2C RoW
Luke has been Commercial Director for the B2C Division since 2022 leading Sales, Operations, CRM and Marketing specialists. He joined MVF in 2019 as Head of Native Advertising and prior to MVF, he has worked in organisation across in affiliate, email and paid media.
Commercial Director, B2C US
Madelaine was appointed Commercial Director for B2B US in 2024. She joined MVF in 2016 in the Marketing team focussed on email marketing before leading the US Marketing Operations function in 2020. As an accredited OCM coach, Madelaine has expertise in building and developing teams across business functions, strategic planning, and performance marketing.
Sales Director, B2B
Samairah was appointed B2B Global Sales Director in 2021. She joined MVF in 2011, having held revenue-generating roles across the business. With over 13 years of expertise in lead generation, Samairah was recognised in Management Today’s Inspiring Women list in 2020 and nominated as “Best European Sales Director” by WISA in 2017. As an accredited OCM coach, she is dedicated to driving sales excellence and fostering a high-performance culture within MVF.
Commercial Director, B2B RoW
Joe took on the role of Commercial Director for B2B Rest of World in September 2023, leading and overseeing the team and strategy for all of MVF’s B2B activity outside of the US. He joined MVF in 2017 as part of the Marketing Operations team, from MARS, where he worked across different departments including brand marketing and supply chain logistics.
MD, B2B
Thomaz is Managing Director of our B2B Division. Thomaz joined MVF in 2012 and has worked on across the Marketing teams, building scaling our Paid Search and Marketing Operations functions. Under his leadership, the team has over doubled the Americas business in spite of the challenges of the pandemic and economic downturn, and they have continued to build out our Austin office, to enable even better service for our American clients.
General Counsel
Kristin joined MVF as General Counsel in 2024, heading up the legal and compliance functions. She joined following various legal leadership roles in the telecommunications and data analytics industries. Kristin is a dual qualified lawyer in New York and England & Wales and trained as a corporate lawyer at Weil, Gotshal & Manges.
Chief of Staff
Zippy joined in 2024 as Chief of Staff, with a focus on strategic and operational projects across MVF.
Prior to joining, Zippy held the position of Chief of Staff at a private equity backed digital marketplace and trained as a Strategy Consultant at Accenture, specialising in digital marketing and ecommerce.
Director of FP&A and Corporate Development
Akshay is Director of FP&A and Corporate Development at MVF. Prior to joining MVF, Akshay led Corporate Development at the FTSE 250 company Future plc, where he was responsible for acquisitions, disposals and integrations. He has successfully completed over 20 transactions across B2C and B2B media and marketing.
Earlier in his career, Akshay held investment banking positions at Morgan Stanley and Lazard, where he worked with a range of blue-chip and growth companies on M&A and capital markets transactions.
General Counsel
David is Group Chief Commercial Officer at MVF. David has over 16 years’ experience in lead generation. Before joining MVF he was General Manager at sector-leading B2B brand Approved Index, which was acquired by MVF in 2013.
In his previous position as MD of MVF’s B2B division, David facilitated a number of acquisitions and brand integrations as well as overseeing international expansion.
Today he uses his wealth of industry knowledge to help MVF’s commercial teams deliver sustained growth.
Chief People Officer
Hugh is the Chief People Officer of MVF.
Previously Head of HR for Publicis Media UK based in London, partnering the CEO for the media practice agencies within the Publicis Groupe world, looking after a headcount of 2100+. Before that he was heading up HR for many of Publicis’ creative agencies in Australia.
Passionate about attracting, developing and retaining top talent through collaboration, inclusivity and innovation.
Hugh’s career background has made him very commercial while his personal background brings creativity to the role.
Chief Executive Officer
David is the Chief Executive Officer of MVF, setting and delivering the company’s strategy. David has over 16 years’ experience in lead generation. Before joining MVF he was General Manager at sector-leading B2B brand Approved Index, which was acquired by MVF in 2013.
In his previous position as Group Chief Commercial Officer, MD of MVF’s B2B division, David facilitated a number of acquisitions and brand integrations as well as overseeing international expansion and US growth.
Chief Commercial Officer - B2C
Daniel was one of the first employees of MVF brand Approved Index where he held several senior roles in sales and marketing. He moved to MVF in 2009 where he set up and led several key growth areas of the business.
Daniel has created and executed a sales structure and process that can scale globally, and is responsible for MVF achieving growth targets as well as aligning all revenue-connected aspects of the business.
Chief Technology Officer
Mike studied Physics at Oxford, after which he founded a number of internet start-ups including a social networking site and a service which analysed the sentiment of online videos. His aim as CTO is simple: “I want to make tech a massive value-driver for MVF. We have so much talent here, so the possibilities are huge”.
Chief Operating Officer
Andrew has spent 15 years in leadership positions in the digital marketing industry, with a history of building and scaling highly effective performance marketing teams.
Before joining MVF, Andrew held a senior leadership position at NMPi, one of the UK’s leading independent search, display and performance agencies, successfully scaling and exiting the business via a trade sale to Incubeta.
He began his career in the strategy consulting practice at Accenture where over a 12-year period he worked with a range of blue-chip businesses in the Telecoms, Media & Entertainment sectors on strategy and BPO engagements.
He holds an MA from Oxford University and lives in London.
Chief Financial Officer
As CFO of MVF, Mike has helped the business to achieve some of the fastest revenue and profit growth among UK companies. He joined MVF in 2016 having previously held positions at INTO and PwC.
CEO MVF Global
Elizabeth is the Chief Executive Officer of MVF, setting and delivering the company’s strategy. She has been leading media and information services companies for over twenty years. Elizabeth successfully led the B2B Division at the FTSE 250 company Future plc, which included 40+ media brands providing content marketing, publishing, and lead generation. The B2B Division was the highest growth division at Future plc in FY22.
Previously Elizabeth was the Group Managing Director of Hyve plc, a
FTSE-listed global organiser of trade shows and B2B virtual events. At Hyve, she ran the largest division, spanning sectors from EdTech to Ecommerce to FoodTech as well as overseeing product development and digital strategy across the company.
Earlier in her career Elizabeth served as Chief Operating Officer of Stylus Media Group, a privately held market research company, and worked at News Corp and Deutsche Bank.
